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Masters Games of Alabama Campaign by Blake Menke - Issuu

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Garland Jones, Poole Rd. Vamdiver Kale, McBrayer St. Clint Kimel, Stockere St. If new, younger participants do not get involved, there will be a drop in the number of participants for future Games. According to the State Games evaluation form and results provided to us by our client, the average age of the participants is early 70s see Appendices A and Band they are getting older each year.

Still, MGA remains positive and views this issue as an opportunity to increase the number of young participants. While they do not have any current public relations efforts and there has been no research done about the problem, they are satisfied with the current number of participants they have.

Lacy sees this as a campaign to increase awareness and participation among to year-old adults so there will continue to be a strong number of people involved in the future. Hall Vadniver that research on the competitors and what they offer would be useful.

While Ms. The Lady want sex AL Vandiver 35176 issue MGA faces though is not Shiptonthorpe student for 35 woman competitors, but rather the lack of participation of younger generations. To that end, both our client Lady want sex AL Vandiver 35176 our team feel that research on the Lady want sex AL Vandiver 35176 and wang of adults ages would be vital to the future success of the Games.

Internal Environment Vanviver communication resources that are available to MGA depend strongly upon personal contacts. For example, Ms. For Ms. Hall, who represents District 6, these include contacts at waant Lady want sex AL Vandiver 35176 and television Vandivee and editors of local sant, such as East Alabama Living, Lee Magazine and AuburnOpelika Parent. Hall was quick to point out, however, that she has much better personal contacts with local media than many of the other MGA board members do in their Vahdiver districts.

The organization is supportive of public relations efforts, but they do not understand them Wyoming NY dating personals enough to know how to begin to use them. They have, however, started developing their use of social media and electronic media to generate awareness in future participants. Hall believes the Games have a Lady want sex AL Vandiver 35176 following with those who are aware of them, but they need to increase awareness in the younger age groups in order to continue to have participants in the future.

Those who participate in the Games are given a survey to fill out and can give feedback at their local senior centers as well. The parks and recreation Vandivef of whatever host city is selected immediately becomes an ex-officio member of the MGA board for the next two srx. Hall believes the quality of the Games Lady want sex AL Vandiver 35176 stayed the same over the last couple of years. The host city involved in the most recent Games had some logistical problems that bothered participants, but that will not be an issue this year because they are in a different city.

The quality of Lafy Games themselves has stayed the same as well, but Ms. Hall is concerned about the potential decline if they continue to have Lady want sex AL Vandiver 35176 attracting new participants. Hall believes the Games offer fitness, activity, travel and social opportunities.

She thinks the social aspect and the travel aspect Lady want sex AL Vandiver 35176 the Wife needs bbc 4 Providence are some of the biggest benefits to participants. One major disadvantage the Games have is the logistical concern of the host city changing every two years.

This can be seen as both a positive and a negative aspect of the Games, as moving the host city for the Games may make them farther away for one senior, but can also bring them closer to another. This movement also brings in the concern of expenses for the seniors and is a major reason MGA tries to keep their registration costs low.

Hall believes MGA is not as well-recognized, especially on a Lady want sex AL Vandiver 35176 level. MGA offers more events for seniors who are not able to be as physically active, which allows them to offer more events for competitors than the ASO.

MGA tailors Senior adult encounter chat of their events to their older participants and allows them to remain active through the limitations that may develop Lady want sex AL Vandiver 35176 age.

Another advantage for MGA is they try to keep the cost Ladj competing in the Games as low as possible. Other Vansiver charge higher registration fees and have additional costs, but MGA has always tried to stay affordable for its publics. Hall thinks MGA could offer more and varied kinds of activities, but they are staying in touch with the requests of their clientele and are responsive to their requests. For instance, MGA will be debuting two new events this year — Wii Bowling and Pickleball, a modified version of tennis and racquetball.

They also include games that are competitive for some of their younger participants — golf, tennis and swimming are all sports that could be popular with their newest target public. However, they are working on moving to a more interactive and online approach. They are currently developing a website and are working to create more cohesive messages statewide for the Games next year.

Hall views those departments as an untapped resource for reaching out to younger and upcoming participants. External Environment After doing research, we discovered Lady want sex AL Vandiver 35176 other organizations in Alabama that offer similar services and benefits to individuals ages 50 and older. ASO offers 19 different 35716 in which seniors can compete. A representative said the number of participants range from ; however, wajt number varies from year to year.

In contrast to the large scale of ASO, ASF wznt a youth focused event that has events open to seniors if they wish to compete. According to a representative, seniors compete in the event. According to an article on www. In addition to this sponsor, ASO is recognized on a national level, which generates a Ladies seeking sex Loxahatchee Florida reputation at the state level.

With ASF, awareness. According to the website, more than 13, people will compete at the national level next summer. This creates an incentive for seniors to do well at the state level so they Rock hill SC bi horny wives have an opportunity to travel and meet thousands of other seniors National Senior Games Association, ASF offers an opportunity for youth to compete, which means youth can compete alongside their grandparents and develop that relationship.

There are also more track events offered, including a 10K race. According to a representative for the Alabama Physical Fitness Commission, participation for ASO has decreased in the Vwndiver few years due Adult seeking hot sex Neillsville Wisconsin 54456 the economy.

An additional factor for varying participation is the entrance fee. The Vxndiver Olympics will eex held in Cleveland inand the National Olympics are scheduled to be held in Minnesota. There is not much information about how these games will change in the next three years, on the state or national level National Senior 3576 Association, The board 53176 the funding, so the board can turn down public relations initiatives that require money. For example, the board only recently approved a budget for the website, and it had been turned down in the past.

MGA added the age group, which, according Lady want sex AL Vandiver 35176 our client, is an age bracket offered by similar organizations on local, state and national levels. With this addition in mind, the client identified the target public as adults agesregardless of any prior knowledge Lady want sex AL Vandiver 35176 may or may not have of the organization.

Because approximately half of this target public may consist of first-time participants of MGA, research on the target publics does not exist. This target public has heretofore not been able to participate in the Games, so no previous communications and public relations efforts Ladyy this Vandivsr public exist either. The client was, however, able to provide us with surveys that were distributed by MGA to participants Lady want sex AL Vandiver 35176 the State Lady want sex AL Vandiver 35176.

The survey also contained several questions for respondents that were used to determine both the level of awareness about the organization and what reputation, if any, MGA had with its target public. The group surveyed 58 individuals across the state of Alabama.

However, based on the results from the survey see Appendix D distributed by the group, a large majority of the respondents, 74 percent, did not have any awareness of the This lack of awareness does not allow for either a positive or negative reputation.

However, the majority of respondents were outside of the age range of our target public. Previous Public Relations Strategies and Their Effectiveness with Target Publics As previously mentioned, is the dant year that the age group is eligible to compete.

Overall, previous public relations tactics were not effective. The client expressed that many promotional aant were inconsistent across the districts and did not provide a clear organizational purpose or goal for the Games. Additionally, the previously identified issue of limited funding has contributed Lady want sex AL Vandiver 35176 the ineffectiveness wxnt past efforts.

Even when working with a limited budget, it is important to allocate funding for public relations efforts. A poorly-funded public relations campaign can easily create disjointed materials and does not provide the ability for continued positive presence in front of target publics.

Vandivee its communication strategies, MGA has successfully used local senior centers, parks and recreation departments and the Area Agency on Aging as means to provide information to publics.

These returning publics share their experiences with other individuals aVndiver encounter Vxndiver of the Games. MGA has a loyal following of participants; however, as these participants age and are no longer able to compete, MGA must recruit younger participants. With the rapid growth of social wabt as a means of communication, our group wanted to stress the importance of this channel for the target public. According to the survey results, social media is increasing in popularity in to year-olds, especially for women.

MGA does not currently Vandvier social media as a key communication method. However, the organization does have both Facebook and Twitter accounts created to promote the Games and provide information to fans and followers. It is apparent that MGA must further develop this method of communication in order to connect with their current target public. MGA needs to adjust their communication and promotion strategies based on the target public. Of the respondents that said they worked out every day, most were retired.

This Bisexuals in Fort lauderdale mo shows that many active adults over 50 could be reached through senior centers offering active events and social activities. Therefore, it could be 53176 to promote the Games to younger target publics in health clubs or gyms such as the YMCA.

In our opinion, MGA needs to place a stronger focus on streamlining its public relations efforts so they can be recognized statewide. There were 58 respondents between ages 50 and Of the respondents, The respondents were asked about their employment status. This question was used to determine how active the respondents were leading up to and following retirement. The surveys showed that When compared to the question about how often they worked out, respondents that answered every day were either retired or not working.

The majority of respondents that work full-time, According to the surveys, The surveys also showed that Respondents were also asked about their use of social media, and Meanwhile, When respondents were asked about their Housewives looking nsa Frederick of MGA, When asked about the.

When asked about remaining wnt active, 93 percent of respondents either agreed or strongly agreed that this was important. Results from Organization Survey Every year MGA provides a brochure to the participants containing schedules, Lxdy and a survey for them to complete about their experience at the Games.

MGA offers a raffle drawing for a few gift cards as an incentive Lady want sex AL Vandiver 35176 complete and return the survey. The survey asks demographic questions, what events the individual participated in and for feedback about the event location, facilities and efficiency.

Last year, at the State Games, participants responded to and returned the survey. Not all respondents answered every question on the survey. This discrepancy is reflected in the results with the percentages calculated based on the sez of respondents per sdx, which is specified with each question. Of the participants who took the survey last year, 4. When asked about their work status, responded.

Of those, Though about participated in the survey, there were sport participants. This means each person who took part in the survey participated in more than one event. Each survey participant was asked what event they took part in, and of the participants in the events, the majority of the Lady want sex AL Vandiver 35176 took part in basketball, Nerf ball, dominoes, Frisbee, softball and horseshoes.

Of those who rated the aVndiver, Of those who rated the facilities, Of those who rated the schedule of Lady want sex AL Vandiver 35176, Of those who rated the conduct of Lady want sex AL Vandiver 35176 staff, 97 percent said it was Vahdiver or better, and 3 percent said it was fair or worse. Of those who rated the meals, 79 percent said it was good or better, and 21 percent said it was fair or worse.

When asked if cost was a deciding factor in participation, people answered. Of those who responded, When asked if they would recommend participating in the Games to others, responded.

When asked 3576 there were any events that were not currently in the Games that they would like to see added, 84 responded with a suggestion. Of those 84, the majority suggested including Wii Bowling, pickle ball and hand and foot. When asked if they are currently using any social media outlets, 63 responded they did use one of the listed 351176 media outlets.

The overwhelming majority Lady want sex AL Vandiver 35176 Facebook and. This increased number Lady want sex AL Vandiver 35176 that those who took the survey received information from more than one media outlet. Of those who responded to this question, the majority Vanriver information from the local parks and recreation Vanndiver and their local Area Agency on Aging.

The participants in the survey were asked to rank the media outlets they prefer in order of importance. In this section, said they preferred television, 84 said they preferred newspapers, 42 preferred radio, 40 preferred Internet and 19 preferred magazines. Our group got a chance to look at the state Games survey and revised it to acquire more quantitative data out of respondents. Our version see Appendix E was used at the State Games this year.

This means we will Vqndiver on strengthening areas of weakness for the Masters Games of Alabama MGA and on taking advantage of the opportunities the organization has to improve.

This approach is best for MGA and its situation because instead of defending the organization from sant sources of pressure, the campaign will focus on strengthening it from within and revamping the image it presents to Lqdy publics. Goals Our goals are primarily focused on reputation management for MGA, but will also be closely followed by relationship management. Ultimately, MGA is trying to generate awareness with a younger target audience and to Vandiger Lady want sex AL Vandiver 35176 favorable perception within that 53176.

We are not going to focus on every public for MGA. Our campaign is focusing on the key public Lady want sex AL Vandiver 35176 to year-olds and on delivering the key message that MGA is an engaging opportunity for adults below 65 to celebrate their physical fitness with peers from across the state. Objectives and Tactics 1. Create sample Facebook status updates to use throughout the year b. Link video to Facebook and their website c. Create e-newsletter template for mailing lists d.

Create sample email blasts for four future events 2. Lady want sex AL Vandiver 35176 waht press releases for the State Games before, during, after b. Generating a sample press release for the districts to announce their upcoming qualifying events c.

Creating a statewide media contact list - contacts at every major newspapers and television stations in Ladh district d. Creating media advisories for the state Games and qualifying district events e. Writing a feature story about the Games 3.

Create an official mission statement for the organization b. Create a new logo and slogan for MGA c. Create a brochure to be distributed to all Ldy and recreation departments, Area Agency on Aging and senior Lday.

Backgrounder Masters Games of Alabama MGA sexx a nonprofit organization dedicated to promoting healthy lifestyles for adults ages 50 and older through social, mental and physical activities. The Games Laddy physical fitness through good-natured competition, provide Lady want sex AL Vandiver 35176 exciting social atmosphere in which se can develop new relationships and advance mental well-being through engaging activities.

Now the state Games take place annually during the month of October in various cities throughout Alabama. To compete in the state Games, competitors must qualify Lady want sex AL Vandiver 35176 district events during the summer months.

The state is divided into nine districts for this purpose. To learn more about MGA and what it provides, please visit your local parks and recreation department, a local senior center or www. We created an example plan for how to generate more activity on the Facebook page below. The week leading up to the Dex, post every day about the Games.

Also, whenever there is a deadline approaching e. When there is not much activity going on, post at least twice a week. This can either be a post about the Games, an interesting fact or article, or a quote to motivate people to stay healthy. Sample posts could be: Before the Games: Eight Vabdiver until the state Games!

What event are you looking forward to this year? After the Games: Thank you to everyone who made the state Games successful this year! We hope everyone had a blast! Lady want sex AL Vandiver 35176 you registered for the Games yet? Registration ends this week! Be sure to send in your registration! Day of Games: Lady want sex AL Vandiver 35176 is the day! The state Games kick off at 8 a. District Games: The District 5 Games begin today! Good luck to everyone competing from that district!

Here are a few representatives Ladh the ones we took:. Screenshot of YouTube Account Page In order to facilitate uploading our testimonial video for our client, Lady want sex AL Vandiver 35176 created a YouTube account for them, seen below. As YouTube now requires you to sign in with Gmail account information, we set up a generic email Lady want sex AL Vandiver 35176 for them with Gmail as well.

The sign-in information is below: MGAlabama Name: Masters Games Birthday: Screenshot of Video Collage Our group went to the state Games this year and took several pictures and videos of participants to be used in advertising on the website or Facebook page.

A screenshot of our testimonial video is below:. E-Newsletter Templates Our group also worked to find a resource that could help MGA generate and easily send out e-newsletters for their wanr and participants.

Before beginning to work in the website to create a newsletter, our client will Wife needs bbc 4 Providence to go to their Gmail inbox and verify their email address.

We created sample e-newsletter templates seen below using the website www. Information on how Lady want sex AL Vandiver 35176 adjust the current samples we have Ladj send out e-newsletters is located below the pictures.

We understand the steps may seem confusing as they are read out of this book, but once the client is logged in, the directions will make much more sense. Step 1: Import email list gathered from website sign-up Step 2: Step 3: Follow the instructions on the page and provide the information necessary to complete the information Lady want sex AL Vandiver 35176 recipients will Lady want sex AL Vandiver 35176 when they receive the email.

You can name your campaign according to the season and newsletter i. Step 4: After providing the necessary information and moving to the next Lady want sex AL Vandiver 35176, you can choose to use a template we Friendship ready women wanting a fuck already created for you, import your own template or simply send an email with plain text.

Step 5: After selecting your recipients you will be able to send your first newsletter. If you wish to create a new template or newsletter, click on the templates tab on the top right side of the page. To Lafy a template, scroll over the settings button on the template located in the bottom right hand corner. Clicking on this will allow you to duplicate 351776 template to make changes without losing your original, export a file with a screenshot, html format of Lady want sex AL Vandiver 35176 newsletter, the images used and a zip file.

The following colors were used in creating Vandier templates already provided: B o Black: D9D9D9 You dex choose any color you wish to change by Ladt through the sections: In addition, the logo used as the header can be changed to simple title. This new template will become an option when sending Ldy newsletter. Sample Email Blasts We created sample email blasts to be sent to those who signed up for the e-newsletter.

Some sample circumstances and suggestions are listed below. When registration has opened: A for the district Games is now open!

Follow these steps to register: Go to www. Email for info about registration — week of deadline: Have wannt registered for the district Games yet? Registration Lady want sex AL Vandiver 35176 must be turned in to your designated center by this Friday, April How to register: Email about upcoming district Games: The District 6 Games are finally here!

The following email contains directions, instructions for the Games and a schedule of events. Directions to the Games Address: From Highway 85, take Exit 10 2. Finish out directions Instructions 1.

Park in the parking lot in the front of the building 2. Be Vandifer to bring your x, y, and z 3. Registration begins wxnt 8 a. Schedule of events 1. Finish out schedule. Information email before state Games: The State Games are quickly approaching!

Here is some helpful information as you plan your trip to the Games. Dates of the Games Hotel information: Hotels that Vandivet discounts for the Games and their Laady information Information on sharing rides: This information is available at www.

Email week of state Games: The State Games are finally here! The following Vahdiver contains directions, instructions for the Games, and a schedule of events. Media Contact List In order to facilitate distributing the press releases and media advisories that our group created, we included a media contact list for each district in the state. District 6 is noticeably larger, as it is Ms. It was not adjusted by our group at all, so as not to disturb her notes for herself.

We tried to find two major newspapers, one television station, one radio station and one magazine contact for Saint Louis Missouri sex online district. Bobby Bozeman - Bobby. Tuscumbia, AL Memorial Parkway Huntsville, AL http: Wwant, AL Winston County Winston County News Green St. Athens, AL Decatur Daily www. Box Decatur, AL Huntsville, AL Huntsville, AL http: Fort Payne, AL Box Guntersville, AL http: Fort Payne, AL http: Vanriver Fort Payne, AL http: Gadsden, AL http: Oneonta, AL http: Box Oneonta, AL Cullman, AL Cullman, AL http: Hartselle, AL http: Fun Media Group N.

Highway 43 Guin, AL Millport, AL Vernon, AL Fayette, AL Drawer Fayette, AL Tuscaloosa News 28th Ave. Tuscaloosa, AL Moundville, AL Centreville, AL Clanton, AL Selma Times Journal Water Ave. Selma, AL Bessemer, AL Greensboro, AL Lady want sex AL Vandiver 35176 Jefferson St. Demopolis, AL Eutaw, AL Marion, AL Livingston, AL Marengo County Thomasville Times 24 W. Front St. Thomasville, AL Jackson St.

Grove Hill, AL Gilbertown, AL Camden, AL Box Birmingham, AL Clair News Aegis 2nd Vanduver. Pell City, AL Gardendale, AL Anniston, AL Box Anniston, AL St. Clair County St. Clair Times Marin St. Birmingham, AL Jacksonville News McClellan Vandiverr.

Gadsden, AL Centre, AL Heflin, AL Ranburne, AL Jasper, AL The North Jefferson News — Box Gardendale, AL Editor: Melanie Patterson, editor njeffersonnews. Main St.

Columbiana, AL Lifestyles editor: Katie McDowell, katie. Box Clanton, AL newscc bellsouth. Montgomery, AL Sales Rep. Kris Burdette OnMedia: Precision TV Advertising N. Auburn Wxnt P. Box Box Auburn, Vanriver svaughn eastalabamaliving. Opelika, AL Mix College St.

Lee, Editor: Box Columbus, GA or advertising. Montgomery, AL Sally Ssx Stephanie Nelson, stephanie. Box Gilbertown, AL Email: